Nothing makes me feel warmer feelings towards a corporation than a personalised email that cordially and cheerfully addresses me by my surname.

@mike one company sends every email to "Dear ADRIAN JOHN FIDEL TRITSCHLER" and I get nasty flashbacks to my mother yelling at me when I'd done something bad. Internose uses my full name too, but at least they only capitalise the initials. Samsung uses "Hey, Tritschler". Can't remember who but one bunch for ages said "Hi $Firstname"

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@ajft @mike $Firstname is at least honest. :-) they tell you exactly that you are just a database entry

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